My role
I worked with partner teams to get immi into new settings through product placements, opening sponsorships, and community events.
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IMMI / SELECTED WORK
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More Partnerships
Sports, fitness, music & community
Brought immi into sports, fitness, music, and NYC communities—from the Philadelphia Eagles’ player recommendations to artist green rooms at Lollapalooza.
Philadelphia Eagles
Ahead of the 2024 season, the Eagles’ sports nutrition team tried immi and loved its nutritional profile and protein content. They confirmed they would add it to their recommendations for players’ home use, breaks, and offseason.
The Eagles went on to win Super Bowl LIX that season.
Lollapalooza · 2024
We worked with artist relations to stock artist lounges and green rooms with immi at Lollapalooza 2024, putting the product backstage for artists and their teams.
Rumble Boxing
We sponsored Rumble Boxing studio openings, introducing immi to local fitness communities.
Reading Rhythms
We partnered with Reading Rhythms, the NYC-born reading community with 100K+ Instagram followers. Its gatherings brought immi into a social setting beyond the usual food and fitness events.
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“Our sports nutrition team was a big fan, loved the nutritional info and protein content.”
Feedback from the Eagles team · June 2024
Added to the team’s player recommendations for home use, breaks, and offseason.
