Limited Edition Influencer Flavor Collab
Turned an influencer who loved our products (36M cumulative followers) into a limited-edition ramen collaboration that generated 40M cumulative organic social views across the broader partnership content history and sold through 80% of inventory in two weeks.
I coordinated the partnership end to end, including negotiating terms, planning the launch across organic social, email, and SMS, and building the DTC landing page in Unbounce. I collaborated with Lynja on the design and aesthetic of the release, including custom packaging, postcards, and tape. Design and operations partners executed the packaging artwork, production, and fulfillment.
Lynja discovered immi through a paid collaboration I coordinated with The Golden Balance (2.2M views). She bought the ramen and shared an organic recipe video (3.2M views).
I reached out about a ramen collaboration, and she enthusiastically agreed. We needed to turn that interest into a launch around tight production deadlines and her schedule.
We built a limited-edition release around Lynja’s favorite flavor, Black Garlic “Chicken,” with custom packaging, tape, and a postcard to her fans.
I negotiated terms, aligned production and timing, built the Unbounce landing page, and coordinated social, email, and SMS. Lynja made two recipe videos for TikTok, Instagram, and YouTube, with purchase links remaining in her bio.
We developed a limited-edition, co-branded release of her favorite flavor, Black Garlic “Chicken.”
I collaborated with Lynja on the release’s visual direction. Custom packaging, branded tape, and a postcard with a letter to her fans made the experience feel personal and distinct.
I negotiated the partnership terms and worked with the team to align production quantities, packaging lead times, revenue sharing, and launch timing.
The collaboration gave both sides something to be excited about: Lynja could share a product she already enjoyed in a release carrying her personality, while immi could introduce the brand through an authentic advocate.
I built a dedicated Unbounce landing page and coordinated launch planning across creator content, organic social, email, and SMS.
Lynja produced two recipe videos distributed across TikTok, Instagram, and YouTube. Purchase links remained in her bio beyond the initial posts, giving viewers a clear path from discovering the collaboration to purchasing it.
We had discussed additional content together, but unfortunately Lynja passed away in January 2024. Remaining inventory was later donated.
The two launch recipes shown on the right account for 21.809M tracked views across TikTok, Instagram, and YouTube. The 40M overall figure covers the broader content history. These are cumulative content views, not unique reach.
The strongest partnerships can start with existing fans. Watching who purchases, posts about, and interacts with the brand can uncover opportunities that a prospect list alone might miss. Lynja’s unsolicited recipe video was the signal to start a conversation.
Shared enthusiasm creates a stronger foundation. This partnership began with a product Lynja already loved and an idea both sides wanted to bring to life. That mutual investment gave us a natural starting point for the creative and a collaboration we were both passionate about sharing.
Short, specific communications, coordinated launch planning, and an accessible purchase link helped translate enthusiasm into a finished release. Giving the partnership a clear structure helped us maintain momentum around her schedule.
